FTC Guidelines Are In Effect

Today is a the day. The FTC’s recent updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in affect.

To comply with the Guides, individuals (bloggers, users of social media) must disclose every “material connection” or relationship they have with an advertiser.

How to comply with the changes?

  • Disclose whenever you have a relationship with an advertiser, product or company.
  • Disclose when you are discussing a product or anything of value that you received for free or at a special discount. You can be a fan but as soon as you’ve received something of value, you need to disclose what you’ve received when writing about it.
  • Disclose where you work when you mention your employer, its competitors, or its industry in a blog post, tweet or comment online.

How do you make a disclosure? It’s very simple.

  • “I work for Company A.”
  • If Company B sends you Item B hoping that you review, disclose in the review that you got Item B for free.
  • If Company C pays the way for to participate in a customer event you might write: “I’m a Company C customer and they paid for my travel to attend this event.”

It’s no big deal. It’s the honest and ethical thing to do.

It may even work in your favor. Others will realize that you’re cheap advertising and send you more free stuff.

By the way, I don’t receive any advertising dollars or endorsements in connection with ComplianceBuilding.com. I generate a few dollars of affiliate income from links to products on Amazon. Much of that goes to the PTO affiliate account for my kid’s elementary school.

I occasionally get some free stuff to review. When I do, I’ll let you know when I write about it. [See this morning’s review of Enterprise 2.0.]

Feel free to send that new BMW for me to review. I will happily post an honest review.

A View of the MBA Ethics Oath by the Daily Show with Jon Stewart

A hilarious view on the MBA Ethics Oath by Jon Stewart and Jon Oliver on The Daily Show. There is a great Scared Straight piece with some MBA Students.

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
MBA Ethics Oath
www.thedailyshow.com
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Full Episodes
Political Humor Spinal Tap Performance

New Massachusetts Campaign Finance, Ethics and Lobbying Law

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After the well-publicized scandals with Salvatore DiMasi and Dianne Wilkerson, the lawmakers on Beacon Hill passed ethics legislation yesterday banning politicians from accepting gifts and upping the consequences for ethical violations.

The Governor had threatened to veto a sales tax increase unless this act was passed, along with reforms in the pension system and the the transportation network.

Here are some of the highlights of the new ethics law:

Gift Ban

  • Prohibits public officials from accepting gifts of “substantial value” for or because of their position.
  • Bans lobbyists from giving gifts.

Tougher Penalties

  • Increases the maximum punishment for bribery to $100,000 and 10 years imprisonment.
  • Increases the maximum penalties for conflict of interest law violations involving gifts and gratuities, revolving door violations and other abuses to $10,000 and 5 years imprisonment.
  • Increases penalties for a civil violation of the conflict of interest laws from up to $2,000 per violation to up to $10,000 per violation. For bribery, the civil penalty would increase to $25,000.
  • Increases the civil penalty for a violation of the financial disclosure law from $2,000 per violation to $10,000 per violation.
  • Increases the criminal penalty for violating registration-related lobbying rules to up to $10,000 and 5 years imprisonment.

Stronger Lobbying Laws

  • Defines lobbying to include background work, strategizing, research and planning.
  • Expands the revolving door provision to apply to members of the executive branch.
  • Reduces the amount of allowable incidental lobbying from 50 hours in each 6-month reporting period to 25 hours in each 6-month reporting period.

Expanded Enforcement Authority

  • Makes compliance with the Ethics Commission’s summons mandatory.
  • Grants the Secretary of State authority to impose fines and to have the same civil enforcement authority over lobbying violations as the Ethics Commission has over ethics violations.
  • Gives the Attorney General concurrent jurisdiction with the Ethics Commission to enforce civil violations of the conflict of interest laws.

Enhanced Campaign Finance Laws

  • Eliminates arrangements between state political parties and elected officials.
  • Bars individuals from making committee checks to themselves.
  • Requires disclosure of expenditures and sources of funding for any anonymous third-party campaign mailings or ads that support or criticize a candidate or campaign.
  • Increases penalties for late-filed campaign finance reports.

Open Meetings

  • Expands and better defines the requirements of the open meeting law

References:

Ethics and the Sales Relationship in World-Class Bull

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The May issue of the Harvard Business Review offers up an ethics problem in its monthly case study: World-Class Bull (subscription required for full article). The three commentaries offer very different reactions to the facts presented in the case study’s fact pattern. John Humphreys, Zafar U. Ahmed, and Mildred Pryor penned the fact pattern.

The case study revolves around the acquisition of a new customer. The existing sales agent was having no luck. A hot shot salesman took on the challenge by using the customer’s love of livestock to generate the relationship and close the sale.

On one hand, you need to applaud the salesman for learning more about the customer and how to engage the customer in a relationship. The ethical issue arises because of the apparent subterfuge of the salesman in engaging the customer and developing the relationship. The ethical issue is raised to a higher level when the sales manager sends an email to the entire sales team applauding the salesman and describing all of the subterfuge in detail.

James Borg, author of Persuasion: The Art Of Influencing People, lauds the salesman for taking the steps to engage the customer on a personal basis. However, he thinks the sales manager should “be hauled in front of the company’s Idiocy Review Board for sending an ill-advised, potentially damaging e-mail.”

Don Peppers and Martha Rogers, the coauthors of Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism, flat out declare the saleman’s tactics as unethical. They think the company should immediately fire the sales manager, discipline the salesman, send a message to all employees firmly asserting that deceiving customers or prospects is not the Company’s way of doing business, and rewrite the ethics code.

Kirk O. Hanson, the University Professor of Organizations and Society and the executive director of the Markkula Center for Applied Ethics at Santa Clara University in California, thinks the company should publicly reprimand the salesman and doubts that the sales manager is salvageable.

I see a problem with the salesman’s tactics, but I would not be so harsh as to pass judgment without an investigation and without reviewing the company’s code of ethics. There is flat statement in the case study by the salesman that he didn’t violate a single item in the ethics code. To me it seems hard to punish the salesman if he didn’t violate the company’s policies or ethics code. Since the conduct seems questionable, perhaps there is a flaw in the ethics code. I agree with Peppers and Rogers that you may need to rewrite the ethics code. Of course, it could also be that the salesman did know the content of the code of ethics.

Like the other commentators I have a bigger problem with the sales manager for not recognizing the ethical problem and sending out the laudatory email without a review or investigation. That is the bigger failure. For a company to maintain high ethical standards, front-line managers like the sales manager are key. They must understand how the actions by the people they manage affect the long term success of the company. The sales manager failed this test.

New MBAs and Their Code of Ethics

Harvard Business School

I respect the ambition of a group of recently graduated Harvard Business School MBA’s to promulgate a code of ethics. A story in the New York Times publicized this initiative. “When a new crop of future business leaders graduates from the Harvard Business School next week, many of them will be taking a new oath that says, in effect, greed is not good.”

The oath is a voluntary pledge for graduating MBAs to “create value responsibly and ethically.” The long-term goal is to transform the field of management into a true profession, one in which MBAs are respected for their integrity, professionalism, and leadership.

The short version of the MBA Oath:

“As a manager, my purpose is to serve the greater good by bringing people and resources together to create value that no single individual can create alone. Therefore I will seek a course that enhances the value my enterprise can create for society over the long term. I recognize my decisions can have far-reaching consequences that affect the well-being of individuals inside and outside my enterprise, today and in the future. As I reconcile the interests of different constituencies, I will face choices that are not easy for me and others.”

There are some references to a professional code of conduct for MBA’s, similar t0 the oaths taken by lawyers and doctors. But the legal profession and medical profession operate under more than just an oath.  You  must past a test to prove a minimum level of competency to get licensed. There is also the coercive power of government behind these professions, prohibiting the unlicensed practice of medicine or law. It does not seem that these junior MBAs are proposing to go that far in advancing management as a profession. An oath without out some consequences for breaking it seems to lack authority.

Like Chris MacDonald, I question the title of the New York Times article and do not think we are in an era of immorality. I do not see the recent implosion in the financial markets as something caused by a lack of morals. There were many factors that caused the implosion. Personally, I think morality was merely a minor factor.

References:

Why We Think it’s Okay to Cheat and Steal (Sometimes)

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Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). In this presentation at the February 2009 TED Talks he summarizes some of his studies on cheating. It sounds like he has conducted some fascinating research on cheating. I think it provides some very useful insight for compliance officers. It may help you think about what factors exist in your workplace that may encourage bad behavior or may discourage bad behavior.

In the first four minutes Ariely discusses some of his research on pain. But then he moves into his studies on cheating. This video is worth watching.

Ariely concluded was that people have a “personal fudge factor” that allows them to gain the benefits of low-level cheating without damaging the view of themselves.

Ariely also found that paying people in tokens that they could exchange for cash doubled the amount of cheating compared to paying people directly in cash. The example for your office is that people are much more likely to take home a pack of pens than a dollar bill sitting on the shelf in the supply closet.

Ariely also found that when people saw an outsider cheating, cheating among the group went down, but when a colleague cheated, cheating among the group went up. In one experiment, he planted an actor as cheater wearing a college sweatshirt. The actor/cheater stood up only a few minutes after the test started, said he was done, collected the cash and left. There was much less cheating when the actor/cheater wore a sweatshirt from another school. Cheating increased when the actor/cheater wore a sweatshirt from the same school as the the rest of those participating in the experiment. This seems to show that there is big influence by peers on cheating behavior.

References:

Facing Conflicts of Interest in Troubled Times

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As the recession continues, conflicts and ethics are likely to increase. Morrison & Foerster LLP and The Markkula Center for Applied Ethics put together a webinar: Facing Conflicts of Interest in Troubled Times. These are my notes.

James Balassone, Executive in Residence, Markkula Center for Applied Ethics, started by talking about the environment in which the problems take place. He first pointed out that the downturn has uncovered the excesses of the previous boom. It did not cause more Ponzi schemes, they just became apparent.

He then looked at the forces that increase illegal or unethical behavior. First is excessive pressure to bend or break the rules. That pressure can come from one of three place. There is hierarchical pressure from above. There is teammate pressure form peer. There is individual pressure to succeed.

Another force that increase illegal or unethical behavior is fear and angst. People are afraid of losing their jobs. In a downturn, when there are layoffs happening, you want to be a top performer.

Jim contrasted those fears with factors that provide restraint:

  • Loyalty – to resist personal temptation
  • Courage – to raise an issue or report a wrongdoing
  • Sense of fairness – a willingness to share the pain
  • Reputation – value to the individual and the organization
  • Goodwill – to absorb further sacrifice
  • Integrity – to deliver more bad news

Collectively, these values form the ethical culture of the organization.

Next up was Steve Debenham, Senior Vice President, General Counsel & Secretary at AsystTechnologies, Inc. He focused on some of the issues faced when a company is insolvent or in the zone of insolvency. The issue is that when the company enters the zone of insolvency, the duty of the board shifts from the long term success of the company to the preservation of assets for the creditors.

Steve then turned to the inherent conflict involved in the re-pricing of stock options. With the stock market downturn, many option are underwater. There is an inherent conflict in the decision to re-price and fixing the new strike price when the officers and directors are involved in the process.

Nancy Leavitt Fineman, from Cotchett, Pitre & McCarthey focused on communication and sugar-coating bad news. You want to try to minimize the damage caused by bad news. But lying about performance is a good way to get your company sued or get handcuffs on your wrist. The securities laws are founded on full and complete disclosure.

Next up was Lynn E. Turner, former Chief Accountant of the SEC. The SEC wants to see companies play it straight down the middle (like a good golf shot). He hates the term business ethics. There is only one kind of ethics. If you start qualifying it, you can get yourself on a slippery slope.

He does not like the concept of crossing the line. “If you can see the line, you are probably too close.”

He thinks companies giving guidance is one of the most ridiculous things. It leads to nothing but trouble. If you miss it, your stock takes a hit from the analysts. So there is an excessive pressure to make those numbers.

Steve Debenham came back to talk about insider financing. DGCL §144 has statutory limitations on “Interested Director Transactions” as do other state corporate laws. There is an inherent conflict with an insider transaction. It is the transactions that are best for the director that are likely to get challenged. There is also the problem of lost opportunities.

Last up was Darryl P. Rains from Morrison & Foerster LLP to talk about the conflicts with joint representations in class and derivative actions. On the plaintiff’s side you have three groups: current shareholders, former shareholders, and shareholders’ attorneys. These parties may have some different interests.

On the defendant side you have several groups: the company, disinterested directors, interested directors, current officers, former officers, and employees. As with the plaintiffs, these groups may have different interests.

Given the differing interests, each fragmented group should have its own representation. But that multiplies the already expensive cost of litigation. On the defense side, a unified defense is usually a stronger defense.

Darryl pointed out the issues from the Broadcom case. (I wrote about this case in: Attorney-Client Privilege and Internal Investigations.) The law firm represented the company in an internal investigation. The same law firm also represented the company and officers in a shareholder suit. The law firm got in trouble when it turned over the statements the CFO made to the law firm.

In settling derivative actions, plaintiffs’ lawyers may be at odds over the settlement. The economic settlement can be different and sent more to the lawyers, with the plaintiffs merely getting some governance reform at the company. Darryl used the example of the settlement from Cirrus Logic.

This was a great webinar. It is archived so you can listen to the presentations and see the slidedeck from your office: Facing Conflicts of Interest in Troubled Times.

Swine Flu and Ethics

swine-flu

The Swine Flu has spread in the United States with about 100 confirmed cases in over 10 states. There has even been one confirmed death. These are still very small numbers.

Keep in mind that the CDC estimated that about 36,000 people died of flu-related causes each year, on average, during the 1990s in the United States. So one death related to the swine flu, no matter how tragic, is not significant as a nationwide health problem. The Swine Flu has a long way to go to become even an average influenza outbreak.

Personally, I am not worried, still take public transportation, and don’t wear a surgical mask when I am out. (To be on the safe side, I have not been kissing any pigs.)

Although I am clearly skeptical that the Swine Flu will arise to a pandemic, all the news coverage did make think about the ethical issues related to pandemic. Earlier this week I focused on the disaster recovery and compliance issues related to a pandemic. I decided to take a detour from business ethics and took a look at medical ethics.

There are some interesting ethical issues that come into play with a pandemic. Who gets treated first? Who doesn’t get treated if you have to ration supplies?

The CDC takes the position that the over-riding, guiding principle in pandemic influenza management is the preservation of a functioning society. That means medical providers, public safety personnel, and individuals essential to the “functioning of key aspects of society” get treated first. (I assume that compliance officers do not fall into any of those groups.)

In this video, Markkula Center for Applied Ethics Director of Bioethics Margaret R. McLean talks with Center Executive Director Kirk O. Hanson about the recent outbreak of Swine Flu and some of the ethical issues it may pose.

See:

Dishonest Deed, Clear Conscience

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In the world of compliance, you may sometimes wonder if that code of ethics really works. Lisa L. Shu, Francesca Gino, and Max H. Bazerman presented their research that a code of ethics really can reduce bad behavior: Dishonest Deed, Clear Conscience: Self-Preservation through Moral Disengagement and Motivated Forgetting.

Their studies provided evidence that morality and memory function as sliding scales and are not fixed dimensions of a person. They found that once people behave dishonestly, they disengage, setting off a downward spiral of future bad behavior and increasingly lenient moral codes. They also found that this slippery downward slope can be counteracted with ethical codes, that increase awareness of ethical standards.

If a situation permits dishonesty, then you should expect dishonesty. At the same time, merely reminding employees about established ethical codes, could counteract the effect of a permissible situation.

See:

It’s Tax Day – Are You Tempted to Cheat on Your Taxes?

no_irs

The American tax system is a good test case for cheating. We know it’s good to pay taxes because the government does lots of good things for us. At the same time, we have a selfish desire to pay as little in taxes as possible.

Our tax returns are self-reporting for our income and characterization of our deductions. We police ourselves, knowing that there are criminal penalties for not reporting income and the threat of an audit. With increasingly computerized reporting systems, the IRS seems to know lots more about our income.

The IRS has three dimensions of tax compliance: filing, payment, and reporting. Filing compliance refers to whether taxpayers filed required returns in a timely manner, or at all. Payment compliance considers whether taxpayers paid their reported tax liability in full on a timely filed return. Reporting compliance addresses the accuracy with which taxpayers report their tax liability to the IRS.

Math errors increased from 2.98% in 1996 to 7.63% in 2002, while under-reporting decreased from 1.23% to 0.86%

Have you finished your taxes? The compliance numbers show that you need to double-check your math.

See:

Image is from Wikimedia Commons: No IRS.