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Doug Cornelius on compliance for private equity real estate

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Tag: Endorsements

The One with the “Official Wealth Management Partner of”…

Doug Cornelius September 20, 2024September 19, 2024 Marketing Rule   [+]

Of the nine marketing cases released by the SEC recently, one caught me off-guard and has left me concerned. Say you’re a proud alumni of Notre Dame. You want to be associated with the athletic program and give some money back to the school. All you ask is that you get to be the official … Read more »

FTC Guidelines Are In Effect

Doug Cornelius December 1, 2009April 30, 2010 Ethics   1

Today is a the day. The FTC’s recent updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in affect. To comply with the Guides, individuals (bloggers, users of social media) must disclose every “material connection” or relationship they have with an advertiser. How to comply with the changes? Disclose … Read more »

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