I’m attending the Enterprise 2.0 Conference in San Francisco. I’m sharing my notes from this session. The 2.0 Adoption Council presents the market’s first in-depth research on a representative sample of early adopters in large organizations. This session will cut to the chase on issues that have plagued pundits and vendors alike.
- Carl Frappaolo, Co-founder and Principal, Information Architected, Inc.
- Dan Keldsen, Co-founder and Principal, Information Architected, Inc.
Dan and Carl conducted a survey of large companies that have been adopting Enterprise 2.0 tools. The companies all had over 10,000 employees. None have deployed to 100% of employees. But of course many, many companies do not even have email deployed to 100% of their employees. Most shop floor employees do not have email.
Resistance is real. Most of the resistance comes from users. In the survey 49% encountered IT resistance and 64% experienced management resistance, but 72% experienced resistance from users. Of those 38% overcame IT resistance, 40% overcame and only 32% overcame user resistance. So the user resistance was the strongest and harder to overcome.
Looking at management issues, the biggest issue is measuring ROI: 69% experienced issues with ROI, but only 12% overcame it.
The biggest issues with IT was the immaturity of the technology. 54% experienced resistance from IT, but only 17% overcame this resistance.
Lessons learned:
- Enterprise 2.0 isn’t free
- Driving adoption isn’t magic, it requires
- resources
- time
- focus
- money
The ROI is there. It’s just hard to measure.
