Tag Archives: Endorsements
FTC Guidelines Are In Effect

FTC Guidelines Are In Effect

Today is a the day. The FTC’s recent updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising are now in affect. To comply with the Guides, individuals (bloggers, users of social media) must disclose every “material connection” or relationship they have with an advertiser. How to comply with the changes? Disclose [...]

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