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	<title>Compliance Building &#187; Social Networking and Web 2.0</title>
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	<link>http://www.compliancebuilding.com</link>
	<description>Doug Cornelius on compliance and business ethics</description>
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		<title>Bentley CS 299</title>
		<link>http://www.compliancebuilding.com/2010/03/17/bentley-cs-299/</link>
		<comments>http://www.compliancebuilding.com/2010/03/17/bentley-cs-299/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:00:46 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Publish to KM Space]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[Bentley University]]></category>
		<category><![CDATA[Mark Frydenberg]]></category>
		<category><![CDATA[personal knowledge management]]></category>
		<category><![CDATA[Speaking Engagements]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=6500</guid>
		<description><![CDATA[
I spent some time this afternoon with Mark Frydenberg&#8217;s class at Bentley University: CS 299 Web 2.0 &#8211; Technology, Strategy, and Community.
I talked about my perspective on Web 2.0, trying to show how 2.0 tools can be used to help you organize the information you need to do your job better and develop yourself professionally. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.compliancebuilding.com/wp-content/uploads/2010/03/bentley1.jpg" alt="" title="bentley" width="232" height="198" class="alignright size-full wp-image-6412" /></p>
<p>I spent some time this afternoon with <a href="http://www.bentley.edu/academics_research/faculty_research/faculty_database/faculty_detail.cfm?id=2241">Mark Frydenberg</a>&#8217;s class at Bentley University: <a href="http://www.bentley.edu/cis/courses.cfm">CS 299 Web 2.0 &#8211; Technology, Strategy, and Community</a>.</p>
<p>I talked about my perspective on Web 2.0, trying to show how 2.0 tools can be used to help you organize the information you need to do your job better and develop yourself professionally. My take on web 2.0 tools is that they are great for <a href="http://caselines.blogspot.com/2010/03/turning-down-information-firehose-aba.html">personal knowledge management</a>. </p>
<p>Web 2.0 has some obvious uses for marketing. But that&#8217;s like saying you watch television for the ads.</p>
<p>My slide deck is embedded below. </p>
<p><iframe src="http://docs.google.com/present/embed?id=dfbrk2qz_264hs2fx5dn&#038;size=m" frameborder="0" width="555" height="451"></iframe></p>
<p>I used Google Docs to create the presentation. It falls far short of PowerPoint for the way I create my presentations. On the positive side, I could access the slide deck from any computer and make an edit when I had an idea. </p>
<p><strong>Updates:</strong></p>
<ul>
<li>The Slides are also available on SlideShare:<br />
<a href="http://www.slideshare.net/dougcornelius/web-20-knowledge-management-and-professional">Web 2.0 Knowledge Management And Professional Development</a></li>
<li>A video of the presentation is available on Ustream:<br />
<a href="http://www.ustream.tv/recorded/5518015">Doug Cornelius 3/17/2010 </a></li>
</ul>
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		<item>
		<title>Implementing Compliance Practices for Social Media</title>
		<link>http://www.compliancebuilding.com/2010/03/17/implementing-compliance-practices-for-social-media/</link>
		<comments>http://www.compliancebuilding.com/2010/03/17/implementing-compliance-practices-for-social-media/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:39:39 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Conference Notes]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[Doug Preston]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FINRA]]></category>
		<category><![CDATA[Joanne Rodgers]]></category>
		<category><![CDATA[Joseph Savage]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Regulatory Notice 10-06]]></category>
		<category><![CDATA[Tom Pappas]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=6511</guid>
		<description><![CDATA[
I was in the audience for FINRA&#8217;s latest educational Program:  Implementing Compliance Practices for Social Media.
This program addressed implementation of new guidance that FINRA  recently issued in Regulatory Notice 10-06, concerning social media.

Resources and Supplementary Material (.pdf)
Slide deck (.pdf)
These are my notes, live from the program (&#38; riddled with typos):

Introduction
Tom Pappas
FINRA does not [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pli.edu/custom/finra_compliancepractices.asp"><img class="alignright size-full wp-image-1729" title="finra-logo" src="http://www.compliancebuilding.com/wp-content/uploads/2009/03/finra_logo.gif" alt="" width="124" height="124" /></a></p>
<p>I was in the audience for FINRA&#8217;s latest educational Program: <a href="http://www.finra.org/Industry/Education/OnlineLearning/Webinars/P120758"> Implementing Compliance Practices for Social Media</a>.</p>
<p>This program addressed implementation of new guidance that FINRA  recently issued in <a rel="tag" href="../tag/regulatory-notice-10-06/">Regulatory Notice 10-06</a>, concerning social media.</p>
<ul>
<li><a href="http://www.pli-online.org/customContent/finra/finra_socmed10/pdf/FINRA-MArch17-Sup%20Material%202.pdf">Resources and Supplementary Material</a> (.pdf)</li>
<li><a href="http://www.pli-online.org/customContent/finra/finra_socmed10/pdf/FINRa-317.pdf">Slide deck</a> (.pdf)</li>
<li>These are my notes, live from the program (&amp; riddled with typos):</li>
</ul>
<h2>Introduction</h2>
<p><em>Tom Pappas</em></p>
<p style="padding-left: 30px;">FINRA does not endorse any particular practice and each firm will have to do things differently. The views in this webinar will not provide a safe harbor.</p>
<h2>Summary of FINRA Regulatory Notice 10-06,  Guidance on Blogs and Social Networking Web Sites</h2>
<p><em>Joseph Savage</em></p>
<p style="padding-left: 30px;"><a rel="tag" href="../tag/regulatory-notice-10-06/">Regulatory Notice 10-06</a> addresses five different areas:</p>
<p style="padding-left: 30px;">Recording-Keeping. You need to keep copies of the information you publish, regardless of the form. FINRA is aware that it&#8217;s not easy to capture this information when using third-party sites like Facebook. (<em>Tough. Deal with it</em>). You can file screenshots with FINRA.</p>
<p style="padding-left: 30px;">Suitability responsibilities (Notice to Members 01-23). You are better off not recommending any specific investments.</p>
<p style="padding-left: 30px;">Types of interactive electronic forums. Generally, postings will be considered advertisement, but interactive postings are a public appearance (so you do not need principal approval). They felt that Twitter posts and Facebook updates would be interactive electronic forums.</p>
<p style="padding-left: 30px;">Supervision of social media sites (Regulatory Notice 07-59). This should be a risk-based review.</p>
<p style="padding-left: 30px;">Third-party posts (“Adoption” and “Entanglement”). Generally, third party content is out of your control. But if you arrange for third party content or endorses it, then you may be deemed to have adopted that content and treat it as if you adopted it directly.</p>
<p style="padding-left: 30px;">The notice is just guidance, not a rule. FINRA is looking at a new rule. See <a href="http://www.compliancebuilding.com/2009/10/09/finra-is-thinking-about-changing-its-communications-rules/">Regulatory Notice 09-55</a>.</p>
<h2>Firms’ Perspectives: Is Social Media Right  for Your Firm?</h2>
<p><em>Doug Preston &amp; Joanne Rodgers</em></p>
<p style="padding-left: 30px;">Doug pointed out the tremendous growth of social media. Regardless of the form and how it works, you need to use the sites in compliance with rules. (The rules are not going to adapt to social media.)</p>
<p style="padding-left: 30px;">Joanne is doing a pilot with a vendor to help with compliance. They had lots of requests from recruiting and sales to use the tools.</p>
<p style="padding-left: 30px;">If you use a social media site for personal purposes, can you still list that you work for the financial services company? You can have a &#8220;business card rule.&#8221; Just post the information on your business card, with no call to action or specific information.</p>
<p style="padding-left: 30px;">Is this a growth area or just customer pressure? They have no data. Sales really want to use the tools to generate business. They view it more as a lead generation instead of a sales tool. Recruiting is an avid user of social media sites, especially LinkedIn.</p>
<p style="padding-left: 30px;">Nobody has much data on the cost/benefit of using social media sites.</p>
<h2>Firms’ Perspectives: Developing Social Media  Pilot Programs</h2>
<p><em>Doug Preston &amp; Joanne Rodgers</em></p>
<p style="padding-left: 30px;">Joanne has just finished a pilot for 25 agents and 25 recruiters. She saw that most of the agents participated in Facebook, more personal than business. The recruiters mostly used LinkedIn. (She did not want to disclose the vendor she used.)</p>
<p style="padding-left: 30px;">Doug has not opened up the broker side to social media. The bank side does use it. They using some of that learning to build a system for the broker side.</p>
<p style="padding-left: 30px;">One issue is the level of activity and the additional resources needed to review activity. The tools may be free, but they require people resources and time.</p>
<p style="padding-left: 30px;">The key is the ability to obtain and retrieve the records and to move the records into your email surveillance program. It&#8217;s also important to be able to shut off some of the functionality on social media sites.</p>
<h2>Firms’ Perspectives: Compliance Practices  Concerning Social Media</h2>
<p><em>Doug Preston &amp; Joanne Rodgers</em></p>
<p style="padding-left: 30px;">There are lots of risks. You need to draw a line between sites you control and those run by third parties. You can stuff on a blog you host that you can&#8217;t do on a third party blog platform.</p>
<p style="padding-left: 30px;">You will need new processes and policies. You will need lots of training.</p>
<p style="padding-left: 30px;">FINRA is ahead of the curve compared to some other regulators in the financial services industry. Insurance regulators have not addressed the use of social media.</p>
<p style="padding-left: 30px;">One of the big risks is brand/reputation risk. Each of the registered representatives becomes a brand ambassador. If they say some thing bad or embarrassing it affects the company as well as themselves.</p>
<p style="padding-left: 30px;">What is FINRA looking for? If you are using social media, they will want to see: written procedures, actual supervision, records and procedures.</p>
<p style="padding-left: 30px;">They did not like LinkedIn recommendations. Registered representatives should not accept the recommendations.</p>
<p style="padding-left: 30px;">The static versus interactive categories is the toughest one to deal with.</p>
<h2>Third-Party Postings</h2>
<p><em>Joseph Savage, </em><em>Doug Preston, Joanne Rodgers, &amp; Joseph Savage</em></p>
<p style="padding-left: 30px;">Questions 8, 9 &amp; 10 in <a rel="tag" href="../tag/regulatory-notice-10-06/">Regulatory Notice 10-06</a> address the issue of third party posts. You probably should put in a disclaimer if you let third party posts on your site. You should monitor them to make sure there is no inappropriate material (porn, copyright). You also need to monitor complaints.</p>
<p style="padding-left: 30px;">A reg. rep. &#8220;favoriting&#8221; something or &#8220;liking&#8221; something could be considered adopting that third party statement.</p>
<h2>Program Summary</h2>
<p style="padding-left: 30px;">The session should be available online in a few weeks.</p>
<h2>FACULTY</h2>
<p><strong>Tom Pappas (Moderator) </strong>is Vice President and Director of FINRA’s  Advertising Regulation Department. The department regulates the  advertisements, sales literature and correspondence used by FINRA firms.  His responsibilities include rule development, management of the filing  and surveillance programs and related enforcement activities. He served  in the same role at NASD before its 2007 consolidation with NYSE Member  Regulation, which resulted in the formation of FINRA. He joined NASD in  1984 and was previously with Davenport &amp; Company LLC. He received a  bachelor’s degree from The University of Richmond and an M.B.A. from  Virginia Commonwealth University.</p>
<p><strong>Douglas Preston</strong> is a Senior Vice President and Compliance  Executive at Bank of America Merrill Lynch (BAML), as well as Chief  Compliance Officer for Merrill Lynch Professional Clearing Corporation,  the firm’s prime brokerage arm. He is also responsible for a number of  other compliance areas at the firm, including serving as the Chairman of  the firm’s Enterprise Electronic Communications &amp; Media Governance  Committee, and leading BAML’s Global Banking &amp; Markets Electronic  Communications &amp; Media Compliance team, among other  responsibilities. Prior to BAML, Mr. Preston was Senior Special Counsel  at NYSE Regulation. In his role at the NYSER, Mr. Preston helped develop  and interpret various NYSE rules. He has worked on several major  regulatory initiatives, including Regulation SHO, gifts and  entertainment and electronic communications (NYSE 07-59), among others.  Before joining NYSE, Mr. Preston was the General Counsel and Chief  Compliance Officer (CCO) for Santander Investment, SA’s New York  investment bank. He was also the CCO of the investment banking arm of  the Bank of Nova Scotia, and Associate General Counsel for the  Securities Industry Association (now SIFMA). Prior to SIFMA, he worked  in private practice, representing financial services entities. Mr.  Preston received his J.D. from Fordham University School of Law. He is a  member of the Bar of New York, New Jersey, Washington, DC and the U.S.  Supreme Court.</p>
<p><strong>Joanne Rodgers</strong> is a Vice President of Compliance at New York  Life Insurance Company (NYL).  She is responsible for managing the sales  material review unit, field review unit and market surveillance. Ms.  Rodgers has worked at NYL in various roles of compliance for the past 15  years. Prior to joining NYL, she worked as an examiner at NASD. She is a  graduate of Franklin &amp; Marshall College with a B.A. in Business  Administration.</p>
<p><strong>Joseph P. Savage</strong> is a Vice President in FINRA’s Investment  Companies Regulation Department. Mr. Savage specializes in a broad range  of securities regulatory matters, including investment management,  investment company, advertising and broker-dealer issues, and regularly  appears at conferences regarding these issues. Prior to joining FINRA,  he was an Associate Counsel with the Investment Company Institute and an  attorney with the law firms of Morrison &amp; Foerster LLP and Hunton  &amp; Williams. Mr. Savage also served as a judicial law clerk for  United States District Judge John P. Vukasin of the Northern District of  California. Mr. Savage holds a bachelor’s degree from the University of  Virginia, a master’s degree from the University of California,  Berkeley, and a J.D. from the University of California, Hastings College  of the Law, where he served as Note Editor of the Hastings Law Journal.</p>
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		<item>
		<title>MoFo2Go</title>
		<link>http://www.compliancebuilding.com/2010/03/13/mofo2go/</link>
		<comments>http://www.compliancebuilding.com/2010/03/13/mofo2go/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 13:00:17 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Publish to KM Space]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kevin O'Keefe]]></category>
		<category><![CDATA[MobilePress]]></category>
		<category><![CDATA[MoFo2Go]]></category>
		<category><![CDATA[Morrison & Foerster]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=6442</guid>
		<description><![CDATA[
Do I care if my law firm has an iPhone App? As client, I care about my law firms delivering useful information to me.
Kevin O&#8217;Keefe says your law firm should forget about building an iPhone App. Morrison &#38; Foerster didn&#8217;t heed his advice and created MoFo2Go, an iPhone app.
iPhone App versus Mobile View
Kevin&#8217;s post was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.compliancebuilding.com/wp-content/uploads/2010/03/mofo.jpg"><img class="size-medium wp-image-6443 alignright" title="mofo" src="http://www.compliancebuilding.com/wp-content/uploads/2010/03/mofo-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>Do I care if my law firm has an iPhone App? As client, I care about my law firms delivering useful information to me.</p>
<p>Kevin O&#8217;Keefe says <a href="http://kevin.lexblog.com/2010/02/articles/blog-basics/why-your-law-firm-should-forget-about-building-an-iphone-app/">your law firm should forget about building an iPhone App</a>. Morrison &amp; Foerster didn&#8217;t heed his advice and created <a href="http://www.mofo.com/morrison--foerster-launches-multi-functional-iphone-application-03-09-2010/">MoFo2Go</a>, an iPhone app.</p>
<h2>iPhone App versus Mobile View</h2>
<p>Kevin&#8217;s post was in response to a iPhone app built around a law firm&#8217;s blog. I looked at Arnold &amp; Porter&#8217;s iPhone app for their Consumer Advertising Law Blog. It required a separate application and was very clunky. All it had was blog content. They would have been better off just having their site enabled for mobile viewing. Kevin was right.</p>
<p>(By the way, <em>Compliance Building</em> uses <a href="http://wordpress.org/extend/plugins/mobilepress/">MobilePress</a> to make a really nice looking mobile view of the site on the iPhone. It looks mediocre on the Blackberry.)</p>
<p>Rather than reading on the commute home, I decided to download MoFo2Go to my iPhone and see if Kevin was right.</p>
<h2>Disclaimer</h2>
<p>MoFo2Go is the first app I&#8217;ve seen that has a disclaimer wrapper that I had to &#8220;accept&#8221; before installing.  Clearly this app had some lawyer input on the design.</p>
<h2>Splash Screen</h2>
<p>The four functional buttons take up 20% of the screen space, with the new firm motto taking up the majority of the space. Is this an ad or a tool? I think they got that wrong.</p>
<h2>Lawyer Directory</h2>
<p>This is a nice feature. I can look up lawyers. With one step I can call the lawyer. It also allows me to add the lawyer to my contacts, send an email to the person and view their full bio. I wish the phone number and email were clickable to take these actions instead of menu items at the bottom.</p>
<h2>Locations</h2>
<p>So assuming I&#8217;m trying to get to a MoFo office, I could use this to get directions. It kicks you over to the Google Maps feature in the iPhone.</p>
<h2>News</h2>
<p>It&#8217;s nice enough of MoFo to publish all of these updates. But MoFo is an international law firm with dozens of practice area. Only a small fraction of their publications are of any use to me.</p>
<p>They have four filters: Alerts, Releases, Newsletters and MoFoTech. Please explain why dividing the publications into Alerts and Newsletters helps me to find information. It&#8217;s a useless distinction from a client&#8217;s perspective.</p>
<p>The Releases are <a href="http://www.mofo.com/resources/press-releases/">MoFo press releases</a>, so I can just ignore those.</p>
<p>MoFo Tech is a publication focused on tech-based companies. It has all all 7 articles from the single edition of the publication. <a href="http://www.mofo.com/files/Publication/bf3a160d-5bdb-41f1-accb-fb09fc3f3011/Presentation/PublicationAttachment/5b472f0e-7d7d-4d9b-aa3e-e95756377da0/MFT_FINAL_FW09.pdf">MoFo Tech Fall/Winter 2009</a><img title="pdf-2" src="http://www.compliancebuilding.com/wp-content/uploads/2009/10/pdf-2.png" alt="" width="16" height="16" />. That seems to be a lot of screen devoted to a small publication.</p>
<h2>Play</h2>
<p>Yes, MoFo2Go has a game. It&#8217;s a classic marble maze. You tilt the iPhone to move a marble through a maze. When you succeed, in addition to a score, you get a MoFo Factoid (&#8220;In 2009, Chambers &amp; Partners ranked MoFo Band 1 in Intellectual Property.&#8221; I guess I didn&#8217;t do very well if that is reward I got at the end of the maze).</p>
<h2>So What?</h2>
<p>The only useful feature in MoFo2Go is the lawyer directory. The rest is useless or a waste of time.</p>
<p>They should have just made MoFo.com mobile-friendly for the iPhone.  MoFo.com is unusable on the iPhone.</p>
<p>Surprisingly, there is a mobile version of MoFo.com for the blackberry. It&#8217;s stripped to the lawyer directory and the office locations. Unfortunately, they stripped the email from the directory. But you can just click on the phone number to call the lawyer. Nice.</p>
<h2>Should Law Firms Have iPhone Apps?</h2>
<p>From my perspective as a client, No. Don&#8217;t bother with an iPhone app.</p>
<p>Make your law firm website mobile-friendly so that your clients can easily to get to the information they need. That means make it easy to get to the lawyer directory and office locations. Just like MoFo did with the blackberry version of their website.</p>
<p><em>Sources:</em></p>
<ul>
<li><a href="http://kevin.lexblog.com/2010/02/articles/blog-basics/why-your-law-firm-should-forget-about-building-an-iphone-app/">Why your law firm should forget about building an iPhone App</a> by Kevin O&#8217;Keefe on <em>Real Lawyers Have Blogs</em></li>
<li><a href="http://www.legaline.com/2010/03/mofo-now-theres-app-even-for-that.html">MoFo? Now there&#8217;s an App Even for That</a> by Bob Ambrogi in <em>LawSites</em></li>
<li><a href="http://www.compliancebuilding.com/wp-content/uploads/2010/03/mofo.jpg">Bigger screenshot of MoFo2Go</a></li>
<li>Press Release: <a href="http://www.mofo.com/morrison--foerster-launches-multi-functional-iphone-application-03-09-2010/">Morrison &amp; Foerster Launches Multi-Functional iPhone Application</a></li>
<li><a href="http://www.geeklawblog.com/2010/03/its-not-just-ugly-that-mofo-site-is.html">It&#8217;s Not Just Ugly &#8211; That MoFo Site is Slow!</a> by Greg Lambert on <em>3 Geeks and a Law Blog</em></li>
<li><a href="http://www.compliancebuilding.com/2009/02/21/compliance-building-is-now-mobile/">Compliance Building Is Now Mobile</a> &#8211; prior post</li>
</ul>
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		<title>Wikis, Learning, Teaching and Compliance</title>
		<link>http://www.compliancebuilding.com/2010/03/04/wikis-learning-and-teaching/</link>
		<comments>http://www.compliancebuilding.com/2010/03/04/wikis-learning-and-teaching/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:00:24 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Publish to KM Space]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[Eric Goldman]]></category>
		<category><![CDATA[Luis Villa]]></category>
		<category><![CDATA[wikipedia]]></category>
		<category><![CDATA[wikis]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=6267</guid>
		<description><![CDATA[
I am a believer that the use of 2.0 tools can help compliance professionals. (Hopefully, this blog is a part of that proof.)
Moving to the inherently open communication of 2.0 tools from the inherently private channel communication of email can expose sunlight on behavior and expose information. Incorrect information and behavior can be corrected. Bad [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-6266" title="wikipedia" src="http://www.compliancebuilding.com/wp-content/uploads/2010/02/wikipedia-244x300.png" alt="wikipedia" width="150" /></p>
<p>I am a believer that the use of 2.0 tools can help compliance professionals. (<em>Hopefully, this blog is a part of that proof.</em>)</p>
<p>Moving to the inherently open communication of 2.0 tools from the inherently private channel communication of email can expose sunlight on behavior and expose information. Incorrect information and behavior can be corrected. Bad information and bad behavior can be seen and stopped before it snowballs into something larger.</p>
<p>I often hear people take the position that the digital youngsters coming out of college can use these Web 2.0 tools as easily as dialing a phone or that they are demanding them in the workplace. I don&#8217;t think that&#8217;s not true.</p>
<h2>Law Schools and Wikis</h2>
<p><a href="http://blog.ericgoldman.org/personal/archives/2010/02/offering_studen.html">Eric Goldman</a> and <a href="http://tieguy.org/blog/2010/02/24/wikis-and-law-school/">Luis Villa</a> shared their experiences in using wikis as part of their classrooms. It certainly sounds like their students struggled with using these tools, both behind the firewall and in the public Wikipedia.</p>
<p>In Mr. Goldman&#8217;s case he <a href="http://blog.ericgoldman.org/personal/archives/2010/02/offering_studen.html">offered his law students the opportunity to publish an article in Wikipedia</a> for 20% of their grade. About a quarter of the students in his cyberlaw class at Santa Clara University School of Law took him up on his offer.</p>
<p>In reaction to that article, Mr. Villa recounted his experience using a school-hosted wiki as part of his classes at Columbia Law School.</p>
<blockquote><p>Other wiki concepts, like extensive linking, or publishing drafts to the world in wiki-style, were apparently even more strange to most of my classmates. None of the four class wikis were deeply interlinked or cross-referenced, outside of what was necessary to create a table of contents and occasional outlinks to wikipedia. Similarly, few students were willing to post works-in-progress to the wiki and refine them there- most students preferred to work privately and then put a final text into the wiki.</p></blockquote>
<h2>Collaboration Between Generations</h2>
<p>I found the same to be true at my <a href="http://dougcornelius.com/2008/09/enterprise-20-progress-report-3/">old law firm</a>. In particular, the younger attorneys did not want interim drafts to be seen and were reluctant to contribute content. The more seasoned attorneys were more willing to edit and add information. The vast majority of article creation was limited to a small group.</p>
<p>In my view, younger team members are reluctant to produce content because they do not want to expose their lack of knowledge, they do not want to expose themselves for criticism and they have little grasp of the technology.</p>
<p>The lack of knowledge is true regardless of how you teach collaboration. It would seem silly to put the youngest members of the team in charge of the team&#8217;s knowledge and content production. They have the least understanding of the subject matter.</p>
<h2>Dealing with Criticism</h2>
<p>The criticism issue has two parts. On one side, I don&#8217;t think students are taught to collaborate. They go through school being graded on their individual performance. The few classes that grade as a team are outliers.</p>
<p>The second issue is the internal culture of  your company. Collaboration requires trust. You need to work as a team and avoid individual blame. It also requires sharing the credit for good work among the team. That is just how your company or group at the company operates. Technology does not change culture.</p>
<h2>The Technology</h2>
<p>As both Goldman and Villa point out, the technology is still a barrier. There are many inherent limitation in a wiki that you don&#8217;t have with Microsoft Word. I think the wiki markup language is a mistake. I think platforms should just use html based code.</p>
<p>Regardless of the underlying code, web-based documents do not have the rich formatting of Word. Arguably, you don&#8217;t need the vast majority of that formatting. It&#8217;s still very frustrating when something easy to do in Word is hard to do in a wiki.</p>
<p>Printing is another issue. In the end you may want to print hard copies. I have experienced widely different quality in what happens when a wiki page goes to the printer.</p>
<h2>Wiki for One</h2>
<p>I have to admit that I have not been preaching the benefits of 2.0 tools within my company. I use them purely as a knowledge tool for me. I use this blog and an internal wiki to store information for me to find as part of the compliance program. Most of the company is numbers driven, something for which web 2.0 tools are poorly suited.</p>
<p>I did collaborate with a summer intern on a compliance project using the wiki. I had the same experience as Goldman and Villa. Using a wiki did not come naturally to her. It took time for me to develop the trust for her to use it effectively.</p>
<p>In the end we worked together to create a tremendous amount of content for the compliance program that is well-organized and easy to find.</p>
<h2>Other Examples</h2>
<p>Over the last year I have seen an increase in the public use of Web 2.0 tools by compliance professionals. There has been a dramatic increase in the use of blogs. You can look at my <a href="http://www.compliancebuilding.com/other-sites/">blogroll</a> for other examples.</p>
<p>One to take a close look at is <a href="http://www.kathleenedmond.com/">Kathleen Edmond&#8217;s Blog</a>. She publishes disciplinary examples from Best Buy. As you might expect, the examples do not include specific people or products. She is able to get the ethics story from Best Buy out into the public. She can get comments on her reasoning and the results.</p>
<p><em>Sources:</em></p>
<ul>
<li><a href="http://blog.ericgoldman.org/personal/archives/2010/02/offering_studen.html">Offering Students a Graded Wiki Option—My Experiences, and Some Lessons</a> by Eric Goldman</li>
<li><a href="http://tieguy.org/blog/2010/02/24/wikis-and-law-school/">Wikis and Law School</a> by Luis Villa</li>
<li><a href="http://legalblogwatch.typepad.com/legal_blog_watch/2010/02/wikiwhat-reflections-of-a-cyberlaw-professor-on-an-alternative-to-the-final-exam-only-grading-system.html">Wiki-What? Reflections of a Cyberlaw Professor on an Alternative to the &#8216;Final Exam Only&#8217; Grading System</a> by Eric Lipman in <em>Legal Blog Watch</em></li>
<li><a href="http://www.bizu.dreamhosters.com/s10cs299002">Bentley College CS299 Srping 2010 Blog</a></li>
</ul>
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		<title>Boston Bar Association Presentation on Web 2.0</title>
		<link>http://www.compliancebuilding.com/2010/02/02/boston-bar-association-presentation-on-web-2-0/</link>
		<comments>http://www.compliancebuilding.com/2010/02/02/boston-bar-association-presentation-on-web-2-0/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 19:40:52 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Publish to KM Space]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[Boston Bar]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Martha Sperry]]></category>
		<category><![CDATA[Speaking Engagements]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=5946</guid>
		<description><![CDATA[
Martha Sperry of Advocate&#8217;s Studio asked me to join her in a presentation to the Boston Bar Association&#8217;s Computer &#038; Internet Law Committee titled: Beyond LinkedIn: Advanced Social Media for Lawyers.
Martha Sperry, OneBeacon Insurance Group Ltd., and Doug Cornelius will lead a brown-bag lunch discussion for lawyers who are familiar with the various forms of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bostonbar.org/"><img src="http://www.compliancebuilding.com/wp-content/uploads/2010/02/boston-bar-association.jpg" alt="" title="boston bar association" width="275" height="75" class="alignright size-full wp-image-5948" /></a></p>
<p>Martha Sperry of <a href="http://advocatesstudio.com">Advocate&#8217;s Studio</a> asked me to join her in a presentation to the Boston Bar Association&#8217;s Computer &#038; Internet Law Committee titled: <em>Beyond LinkedIn: Advanced Social Media for Lawyers</em>.</p>
<p style="padding-left: 30px;">Martha Sperry, OneBeacon Insurance Group Ltd., and Doug Cornelius will lead a brown-bag lunch discussion for lawyers who are familiar with the various forms of social media but want to take their use to the next level. Would you like to make better use of social media in your practice? Are you interested in starting a blog or Twittering about legal issues but concerned about ethical restrictions or other pitfalls? Martha will discuss the latest technologies and how to use them most effectively and efficiently in marketing and online brand development. Doug will discuss security and ethical issues and online best practices.</p>
<p>Presentation Slides:<br />
<iframe src="http://docs.google.com/present/embed?id=dfbrk2qz_160hmj59ddc&#038;size=m" frameborder="0" width="555" height="451"></iframe></p>
<p>You can also find the slides on Slideshare: <a href="http://www.slideshare.net/dougcornelius/beyond-linked-in-advanced-social-media-for-law">Beyond Linked In Advanced Social Media For Lawyers</a>.</p>
<p>We also provided a handout full of information on useful sites and tools:<br />
<a href="http://docs.google.com/View?id=dcnnt5b4_28jhgwr9gk">http://docs.google.com/View?id=dcnnt5b4_28jhgwr9gk</a></p>
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		<title>Futures Trading and Social Networking</title>
		<link>http://www.compliancebuilding.com/2010/02/01/futures-trading-and-social-networking/</link>
		<comments>http://www.compliancebuilding.com/2010/02/01/futures-trading-and-social-networking/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:00:48 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[FINRA]]></category>
		<category><![CDATA[NFA]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=5850</guid>
		<description><![CDATA[
With this week&#8217;s release of FINRA&#8217;s guidance on social media sites for securities traders, I thought it would be interesting to look at how the futures trading regulatory body is dealing with the issues. It turns out that the National Futures Association recently amended its rules to address social media and released new interpretive notices [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.compliancebuilding.com/wp-content/uploads/2010/01/hdr-nfa.gif"><img class="alignright size-full wp-image-5851" title="hdr-nfa" src="http://www.compliancebuilding.com/wp-content/uploads/2010/01/hdr-nfa.gif" alt="" width="298" height="82" /></a></p>
<p>With this week&#8217;s release of <a href="http://www.compliancebuilding.com/2010/01/26/finra-issues-guidance-on-social-networking-sites/">FINRA&#8217;s guidance on social media sites</a> for securities traders, I thought it would be interesting to look at how the futures trading regulatory body is dealing with the issues. It turns out that the National Futures Association recently amended its rules to address social media and <a href="http://www.nfa.futures.org/news/PDF/CFTC/CR2-29_IntNotc_re_OnLine_Social_Networking_120209.pdf">released new interpretive notices</a> (.pdf).</p>
<p>As with FINRA, the NFA took a platform neutral position. On-line communications are subject to the same standards as other types of communications.</p>
<p>All audio or video advertisement, regardless of whether its on the radio, television, the internet or any media accessible by the public is subject to the rule. That means it must be reviewed by the NFA before it is published if it contains a specific trading recommendation or claims of past profits.</p>
<p>Any electronic content that can be viewed by the general public, or even by a more closed community that includes current and potential customers, can be promotional material. That makes it subject to the requirements of NFA Compliance Rules <a href="http://www.nfa.futures.org/NFA-compliance/publication-library/compliance-rule-2-29.pdf">2-29</a>, <a href="http://www.nfa.futures.org/nfamanual/NFAManual.aspx?RuleID=RULE%202-36&amp;Section=4">2-36</a>, or <a href="http://www.nfa.futures.org/nfamanual/NFAManual.aspx?RuleID=RULE%202-39&amp;Section=4">2-39</a>.</p>
<p style="padding-left: 30px;">Members should have policies regarding employee conduct. These policies could require employees to notify the employer if they participate in any on-line trading or financial communities and provide screen names so that the employer can monitor employees’ posts periodically. Alternatively, the policy could simply prohibit participation in such communities. The Member must, of course, take reasonable steps to enforce whatever policies it adopts.</p>
<p>The notice also points out that you need to be careful about your hyperlinks. You could be held accountable for linking to third party content that is misleading.</p>
<p><em>Sources:</em></p>
<ul>
<li><a href="http://www.nfa.futures.org/news/PDF/CFTC/CR2-29_IntNotc_re_OnLine_Social_Networking_120209.pdf">National Futures Association: On-line Social Networking Groups &#8211; Proposed Amendments to NFA&#8217;s Compliance Rule 2-29(h) and Adoption of Interpretive Notice</a> (.pdf)</li>
<li><a href="http://www.accelacast.com/programs/nfa_pod2/">Podcast from NFA on Use and Supervision of Online Social Networking Communications</a></li>
<li><a href="http://www.hedgefundlawblog.com/nfa-provides-social-networking-compliance-guidance.html">NFA Provides Social Networking Compliance Guidance</a> on the Hedge Fund Law Blog</li>
<li><a title="Permanent Link to FINRA Issues Guidance on Social Networking Sites" href="../2010/01/26/finra-issues-guidance-on-social-networking-sites/">FINRA Issues Guidance on Social Networking Sites</a>- previous post</li>
</ul>
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		<title>Weekend Book Review: Sonic Boom by Gregg Easterbrook</title>
		<link>http://www.compliancebuilding.com/2010/01/31/weekend-book-review-sonic-boom-by-gregg-easterbrook/</link>
		<comments>http://www.compliancebuilding.com/2010/01/31/weekend-book-review-sonic-boom-by-gregg-easterbrook/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 13:00:31 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[Publish to KM Space]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[Gregg Easterbrook]]></category>
		<category><![CDATA[Sonic Boom]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=5891</guid>
		<description><![CDATA[
You may know Gregg Easterbrook from his previous book The Progress Paradox (one of his six books) or his articles in The Atlantic. I know him mostly from his hobby: writing the Tuesday Morning Quarterback column on ESPN.com.
Sonic Boom tries to look beyond the current recession. Easterbrook looks ahead to what to expect after we [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/gp/product/1400063957?ie=UTF8&amp;tag=kmsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1400063957"><img class="alignright size-full wp-image-5892" title="sonic boom by Gregg Easterbrook" src="http://www.compliancebuilding.com/wp-content/uploads/2010/01/sonic-boom-by-Gregg-Easterbrook.jpg" alt="" width="140" height="212" /></a></p>
<p>You may know <a href="http://www.amazon.com/Gregg-Easterbrook/e/B001IU2PQI/ref=ntt_athr_dp_pel_1">Gregg Easterbrook</a> from his previous book <a href="http://www.amazon.com/gp/product/0812973038?ie=UTF8&amp;tag=kmsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0812973038"><em>The Progress Paradox</em></a> (one of his six books) or his articles in <em>The Atlantic</em>. I know him mostly from his hobby: writing the <a href="http://sports.espn.go.com/espn/page2/story?page=easterbrook/100126&amp;sportCat=nfl">Tuesday Morning Quarterback</a> column on ESPN.com.</p>
<p><em><a href="http://www.amazon.com/gp/product/1400063957?ie=UTF8&amp;tag=kmsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1400063957">Sonic Boom</a> </em>tries to look beyond the current recession. Easterbrook looks ahead to what to expect after we make our way out. He sees the continued growth of globalization, interconnectedness and technology improvements. That should lead to greater prosperity, knowledge growth, instability and financial distress.</p>
<p>Easterbrook starts off <em><a href="http://www.amazon.com/gp/product/1400063957?ie=UTF8&amp;tag=kmsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1400063957">Sonic Boom</a></em> by using the Chinese city of <a href="http://en.wikipedia.org/wiki/Shenzhen">Shenzhen</a>, with its population of 9 million. But thirty years ago, the city did not exist. In 2007, it sent out 21 million containers, making it the fourth largest port in the world.</p>
<p>His next example grabbed me because it revolves around Waltham, Massachusetts, which is just down the street from me. He even calls my <em>alma mater</em>, Brandeis University &#8220;an outstanding institution&#8221;. Waltham is an example because it was the home of the first modern factory in the US. (I wrote about this is an article for Wired: <a href="http://www.wired.com/geekdad/2009/05/geekdad-visits-the-charles-river-museum-of-industry-innovation/">GeekDad Visits the Charles River Museum of Industry &amp; Innovation</a>.) Waltham went through some tough times as it went from being a center of manufacturing to center for high tech and venture capital.</p>
<p>The book continues by focusing on a city and the how globalization has affected each. There is disruption, innovation, loss, growth, distress, and gain. Easterbrook then uses the example to launch into further discussion.</p>
<p>All of the turmoil in the job markets makes employer-sponsored health-care a bad fit. &#8220;It&#8217;s ridiculous that our cell phones work wherever we go but our health-care coverage does not.&#8221;</p>
<p>Yes, globalization is displacing manufacturing jobs from the United States. But you also need to look at the advances in efficiency and technology that reduce manufacturing jobs. The US made 106 million tons of steel in 2007 with 159,000 workers. That is more than the 91 million tons of steel made in 1977 with 531,000 workers.</p>
<p>Globalization is also bringing peace. A few decades ago the world&#8217;s two most important countries had horns locked trying to destroy each other. The US and USSR had nuclear missiles aimed and fingers on the button. We would not even send athletes to the other&#8217;s hosting of the Olympic Games. Now the two most important countries are the US and China. We are locked &#8220;cooperative competition&#8221; of trade and finance.</p>
<p>Sure, China has a long way to go towards democracy and human rights. But the country is much better than it was 30 years ago.</p>
<p>If you have read <em>Tuesday Morning Quarterback</em>, you will encounter some familiar stories. You will also find the writing familiar as he has weaved some of these tales of economics into his football column.</p>
<p>Is Easterbrook right? Do I agree with everything he writes? Well, even <a href="http://sports.espn.go.com/espn/page2/story?page=easterbrook/100112&amp;sportCat=nfl#bay">Kurt Warner throws a few incomplete passes</a>.</p>
<p>If you like football, then you should also read his <a href="http://search.espn.go.com/gregg-easterbrook/">Tuesday Morning Quaterback</a> column on ESPN.com. I enjoyed reading <em><a href="http://www.amazon.com/gp/product/1400063957?ie=UTF8&amp;tag=kmsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1400063957">Sonic Boom</a> </em> and recommend that you read it. With only one meaningful football game left this season, you&#8217;ll need something to read in the off-season.</p>
<div id="w6714eb6baf51da6b895902cef5f4b214"></div>
<p><script type="text/javascript" charset="UTF-8" src="http://www.librarything.com/widget_get.php?userid=dougcornelius&#038;theID=w6714eb6baf51da6b895902cef5f4b214"></script><noscript><a href="http://www.librarything.com/profile/dougcornelius">My Library</a> at <a href="http://www.librarything.com">LibraryThing</a></noscript></p>
<p><em>Disclosure: Most of the links above are Amazon affiliate links.</em></p>
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		<title>Governing Social Media: How to Monitor, Manage and Make the Most of Employee Use of Social Media</title>
		<link>http://www.compliancebuilding.com/2010/01/28/governing-social-media-how-to-monitor-manage-and-make-the-most-of-employee-use-of-social-media/</link>
		<comments>http://www.compliancebuilding.com/2010/01/28/governing-social-media-how-to-monitor-manage-and-make-the-most-of-employee-use-of-social-media/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:00:00 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Publish to KM Space]]></category>
		<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[Interact 2010]]></category>
		<category><![CDATA[Janice Innis-Thompson]]></category>
		<category><![CDATA[Kathleen Edmond]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=5870</guid>
		<description><![CDATA[
Join me, Kathleen Edmond, Chief Ethics Officer, Best Buy, and Janice Innis-Thompson, SVP &#38; Chief Compliance Officer, TIAA-CREF, as we discuss compliance and governance issues of web 2.0 and social networking.
&#8220;Corporate Communication takes on a whole new meaning in a world of social media, where employees can freely post their views and spread documents, photographs [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mitratech.com/interact"><img class="alignnone size-full wp-image-5871" title="interact-2010" src="http://www.compliancebuilding.com/wp-content/uploads/2010/01/updatedinteract2010_header.jpg" alt="" width="580"  /></a></p>
<p>Join me, <a href="http://www.mitratech.com/interact/speakers#kathleen-edmond">Kathleen Edmond</a>, Chief Ethics Officer, Best Buy, and <a href="http://www.mitratech.com/interact/speakers#janice-innis-thompson">Janice Innis-Thompson</a>, SVP &amp; Chief Compliance Officer, TIAA-CREF, as we discuss compliance and governance issues of web 2.0 and social networking.</p>
<blockquote><p>&#8220;Corporate Communication takes on a whole new meaning in a world of social media, where employees can freely post their views and spread documents, photographs and even videos across the globe with a click of a mouse. Companies that are ahead of the curve not only have established policies regarding use of social media sites by their executives and employees, but also are finding ways to use social media to their competitive advantage. Join our panel to hear about the risks and rewards that a well managed approach to social media can bring.&#8221;</p></blockquote>
<p>Our Session: <a href="http://www.mitratech.com/interact/sessions#governing-social-media-how-to-monitor-manage-and-make-the-most-of-employee-use-of-social-media">Governing Social Media: How to Monitor, Manage and Make the Most of Employee Use of Social Media</a></p>
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		<title>The Economist Special Report on Social Networking.</title>
		<link>http://www.compliancebuilding.com/2010/01/28/the-economist-special-report-on-social-networking/</link>
		<comments>http://www.compliancebuilding.com/2010/01/28/the-economist-special-report-on-social-networking/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 19:45:08 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[The Economist]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=5865</guid>
		<description><![CDATA[
&#8220;An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks.&#8221;
I love reading The Economist because of lines like that. The January 28 issue has a special report on social networking. (The cover image is Steve Jobs dressed like Moses with his new tablet)
&#8220;Another [report], by Nucleus [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350928"><img class="alignright size-full wp-image-5866" title="the-economist-logo" src="http://www.compliancebuilding.com/wp-content/uploads/2010/01/the-economist-logo.gif" alt="" width="183" height="89" /></a></p>
<p>&#8220;An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks.&#8221;</p>
<p>I love reading <em>The Economist</em> because of lines like that. The January 28 issue has a special report on social networking. (<a href="http://www.economist.com/printedition/displayCover.cfm?url=/images/20100130/20100130issuecovUS400.jpg">The cover image is Steve Jobs dressed like Moses with his new tablet</a>)</p>
<blockquote><p>&#8220;Another [report], by Nucleus Research, an American firm, concluded that if companies banned employees from using Facebook while at work, their productivity would improve by 1.5%. This assumes that people would actually work rather than find some other way to pass the time they have to spare. In the same vein, perhaps companies should also ban water coolers and prohibit people sending e-mails to their friends. The assumption that firms can block access to the networks altogether is also rather heroic. Some employees now have web-enabled smart phones, so trying to stop them from surfing their favourite sites will be another waste of time.&#8221;</p></blockquote>
<p>What is different about Web 2.0?</p>
<blockquote><p>&#8220;All this shows just how far online communities have come. Until the mid-1990s they were largely ghettos for geeks who hid behind online aliases. Thanks to easy-to-use interfaces and fine-grained privacy controls, social networks have been transformed into vast public spaces where millions of people now feel comfortable using their real identities online.&#8221;</p></blockquote>
<p>As is typical with <em>The Economist</em>, the report is straight forward and full of facts. There is none of the hyperbole of the social media snake oil salesman.</p>
<blockquote><p>This special report will examine these issues in detail. It will argue that social networks are more robust than their critics think, though not every site will prosper, and that social-networking technologies are creating considerable benefits for the businesses that embrace them, whatever their size. Lastly, it will contend that this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.</p></blockquote>
<p>The stories in the special report:</p>
<ul>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15351002">A world of connections </a> Online social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350972">Why social networks have grown so fast </a></li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350950">Twitter&#8217;s transmitters </a> The magic of 140 characters</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15351026">Profiting from social networks</a> Social networks have a better chance of making money than their critics think</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350940">Small businesses and social networks</a> Small businesses are using networks to become bigger</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350928">Yammering away at the office</a> A distraction or a bonus?</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350994">Social contracts </a> The smart way to hire workers</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350984">Privacy 2.0 </a> Give a little, take a little</li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15350960">The future of social networking </a></li>
<li><a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=15351018">Sources and acknowledgments </a></li>
<li><a href="http://audiovideo.economist.com/?fr_story=037df1cce1344f5a977e2e7ed1363a654111c3d5&amp;rf=bm">Martin Giles,  US technology correspondent, on the uses and business models of Twitter and Facebook</a> (audio)</li>
</ul>
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		<title>FINRA Issues Guidance on Social Networking Sites</title>
		<link>http://www.compliancebuilding.com/2010/01/26/finra-issues-guidance-on-social-networking-sites/</link>
		<comments>http://www.compliancebuilding.com/2010/01/26/finra-issues-guidance-on-social-networking-sites/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 13:00:02 +0000</pubDate>
		<dc:creator>Doug Cornelius</dc:creator>
				<category><![CDATA[Social Networking and Web 2.0]]></category>
		<category><![CDATA[FINRA]]></category>
		<category><![CDATA[Regulatory Notice 10-06]]></category>

		<guid isPermaLink="false">http://www.compliancebuilding.com/?p=5831</guid>
		<description><![CDATA[
Securities firms and brokers have been looking for guidance on how they can use social networking sites. Actually most industries have been trying to figure out what they can and cannot do with these sites. The difference is that the FINRA limitations on communicating with the public make it very difficult to use the sites [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.finra.org/Newsroom/NewsReleases/2010/P120780"><img class="alignright size-full wp-image-1729" title="finra-logo" src="http://www.compliancebuilding.com/wp-content/uploads/2009/03/finra_logo.gif" alt="" width="124" height="124" /></a></p>
<p>Securities firms and brokers have been looking for guidance on how they can use social networking sites. Actually most industries have been trying to figure out what they can and cannot do with these sites. The difference is that the FINRA limitations on communicating with the public make it very difficult to use the sites in compliance with the FINRA rules.</p>
<p>Yesterday, FINRA released <a href="http://www.finra.org/web/groups/industry/@ip/@reg/@notice/documents/notices/p120779.pdf">Regulatory Notice 10-06</a><img class="alignnone size-full wp-image-4429" title="pdf-2" src="http://www.compliancebuilding.com/wp-content/uploads/2009/10/pdf-2.png" alt="" width="16" height="16" /> that &#8220;clarifies the responsibilities of firms to supervise the use of social networking sites to ensure that recommendations are suitable and their customers are not misled. The Notice also addresses the recordkeeping and other responsibilities of firms.&#8221;</p>
<p>The primary goal of FINRA is to protect investors. So this notice does not open the floodgates for using social network sites. They note that they are not even certain that adequate technology currently exists to meet the requirements in the notice. I&#8217;m sure vendors will take notice.</p>
<blockquote><p>&#8220;The goal of this Notice is to ensure that—as the use of socialmedia sites increases over time—investors are protected from false or misleading claims and representations, and firms are able to effectively and appropriately supervise their associated persons’ participation in these sites.&#8221;</p></blockquote>
<p>In developing the Regulatory Notice, FINRA worked with its Social Networking Task Force composed of compliance and other representatives of 14 firms.</p>
<p>The notice does not change FINRA policies or their positions.  But there are some useful clarifications. If you have used a blog, FaceBook, Twitter, or LinkedIn, the clarifications are fairly obvious. For example, a blog can be an advertisement or an interactive electronic forum. It just depends on whether you allow comments or interactivity.</p>
<p>FINRA has scheduled a webinar to address <a href="http://www.finra.org/Industry/Regulation/Notices/2010/P120760">Regulatory Notice 10-06</a>: <a href="http://www.finra.org/Industry/Education/OnlineLearning/Webinars/P119385">Compliance Considerations for Social Networking Sites</a></p>
<p>Orignally, I heard some hints that there may be some new policies announced as part of FINRA&#8217;s March 17 webinar: <a href="http://www.finra.org/Industry/Education/OnlineLearning/Webinars/P120758">Implementing Compliance Practices for Social Media</a>. But now that description has been changed to mere address implementation of Regulatory Notice 10-06.</p>
<p><em>Sources:</em></p>
<ul>
<li><a href="http://www.finra.org/web/groups/industry/@ip/@reg/@notice/documents/notices/p120779.pdf">Regulatory Notice 10-06</a><img class="alignnone size-full wp-image-4429" title="pdf-2" src="http://www.compliancebuilding.com/wp-content/uploads/2009/10/pdf-2.png" alt="" width="16" height="16" /></li>
<li>Press release: <a href="http://www.finra.org/Newsroom/NewsReleases/2010/P120780">FINRA Issues Guidance to Firms, Brokers on Communications with Public Through Social Networking Web Sites</a></li>
<li><a href="http://fppad.com/2010/01/25/finra-issues-guidance-to-firms-brokers-on-communications-with-public-through-social-networking-web-sites/">FINRA Issues Guidance to Firms, Brokers on Communications with Public Through Social Networking Web Sites</a> by Bill Winterberg for <em>FP Pad</em></li>
</ul>
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