Snake Oil 2.0

From Hugh MacLeod of Gaping Void:

“Anyone who has spent a lot of time studying blogs and Web 2.0, will be fully aware of all the blethering hyperbole that comes with it. Every business model that ever came before is DEAD, to be replaced forever by community! YAY!

Well, some dinosaur business models may be more dead than others, however… life still goes on. People still need to make a buck. People are just as governed by the seven deadly sins as they ever were. Some things never change. All is still vanity.”

Like Hugh, I am a great believer in Web 2.0 and Enterprise 2.0. I just think there is too much hype and too many people trying to sell snake oil.

It’s not about making money and marketing yourself. It’s about sharing ideas, collecting information and connecting with people.

Just about everyone with a substantive blog ends up spending some posts on blogging itself. Even the great criminal defense lawyer and blogger Scott Greenfield will publish an occasional post about blogging.

I’m spending some of that self-reflective time next week at the Enterprise 2.0 conference. My session is on Wednesday afternoon when my panel will talk about policy formation, governance and risk management programs as a critical requirement for the internal and external use of social networking and social media.

Once again the hype comes face to face with the reality of legal requirements and risk. Beware of the snake oil.

Snake Oil 2.0 is by Hugh MacLeod

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