Darth Vader and the New York Stock Exchange

Is this going to improve the image of the stock market? Darth Vader ringing the opening bell at the NYSE?!

Lucasfilm Ltd. Brings the Force to the New York Stock Exchange This Holiday Season – press release

After more than 30 years, Star Wars maintains its position as the #1 selling licensed toy property in the US, with sales over 60% ahead of any other toy license, and 25% ahead of the nearest boys toy property. To mark the occasion, Lucas Licensing’s Howard Roffman rang The Opening Bell.